![]() Understandably, this can be concerning and create deliverability issues if some of these signups happen to be live addresses that mark your email as spam. This single address will get flooded with emails and be rendered temporarily useless. Malicious hackers create "bots" that add a single email address to thousands of online forms. We recommend using this option as a quick fix while implementing the Engagement Tagging automations. You'll know you'll need to use this if you start to see a decline in your open and click rates and a rise in your bounce and spam complaints. The Engagement Management tool cleans your list(s) by removing contacts who have never engaged with your emails or who have not engaged with your emails within a specific period. This can be done while you implement the Engagement Tagging automations. If you need to remove inactive contacts right away, you can do so with the Engagement Management tool. Watch the "Managing your contacts engagement through automated tags" video for more information Send automated re-engagement campaigns to contacts with the "Inactive" tag.Increase or decrease a contact score when these tags are applied to contacts.If they don't re-engage with your communications, you can unsubscribe them from your list(s) ![]() Add contacts tagged as Disengaged or Inactive to a re-engagement automation series.Use different communication channels, such as site messages or SMS, to reach out to contacts who are tagged as Disengaged or Inactive.By doing so, you exclude sending to contacts tagged as Disengaged or Inactive which can help your deliverability rates Create a segment of contacts with the Engaged tag, and send campaigns to that segment only.While these automations already have intervals for you, you can change them to fit your needs better. These tags are either added to or removed from contacts based on how much time has passed since they engaged with your email or visited your website. These two free, pre-built automations track contact engagement over time by applying four tags to contacts: Engaged, Recent Activity, Disengaged, and Inactive. We recommend that all email marketers set up the Engagement Tagging automations as soon as possible. This will help you see which contacts are engaged with you and which hurt your program and domain reputation.ĪctiveCampaign has tools that you can use to both remove inactive contacts from your list(s) right away and track engagement over time.ĭo First: Implement Engagement Tagging automations Tracking contact engagement and removing inactive contacts is a best practice that all email marketers should implement. These all contribute to poor deliverability, a bad sender reputation, and having your domain blocklisted by ISPs. ![]() If you don't routinely clean your lists, you will risk decreasing open and click rates and increasing spam complaints and bounces. By removing inactive contacts, you will see more accurate reporting and get a better pulse on what's working and what's not. Sending emails to a list containing unengaged contacts can make it hard to see how well your campaigns are performing, making it difficult to know what to change in your strategy.
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